JI Software has been concerned about media reports of CRM failures for some time. JI-MC have been collecting information and doing research on why business to business CRM projects are thought to have failed. JI-MC have analysed findings which have have indicated change management as a prime area of weakness where systems are not delivering on their promises. Findings include guidance on how to ensure success with CRM in B-2-B enterprise. The White Paper from JI Management Consultants is now available to download (visit our 'Resources' section. |