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White Paper- CRM in B-2-B - 01 September 2005

JI Software has been concerned about media reports of CRM failures for some time.  JI-MC have been collecting information and doing research on why business to business CRM projects are thought to have failed. JI-MC have analysed findings which have have indicated change management as a prime area of weakness where systems are  not delivering on their promises.  Findings include guidance on how to ensure success with CRM in B-2-B enterprise. The White Paper from JI Management Consultants is  now available to download (visit our 'Resources' section. 

 
 
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